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Results In The News

In The News Making a Difference

See the latest news below.

20 YEARS OF RESULTS:
Building Forward

Championing, Building and Accelerating Growth with Integrity, Tenacity and Pragmatism

For more than two decades, Results Sales & Marketing (RSM) has operated at the intersection of brands and retail, navigating shifts in consumer behavior, distribution strategy, and market dynamics.

As RSM marks its 20-year milestone, the focus is less on looking back and more on how experience informs what comes next.

Evolving with the Industry
The retail landscape continues to transform. Channel performance, shopper expectations, and category dynamics require both agility and discipline. RSM has grown alongside these shifts, refining its approach to advocacy, execution, and long-term brand stewardship.

Rather than simply responding to change, the company emphasizes structured growth by aligning strategy, data, and partnership to support sustainable momentum for the brands it represents.

Leadership and Strategic Direction
Under the leadership of Elsie Cardell, President of Results Sales & Marketing, RSM continues to move forward with clarity and purpose. The organization remains grounded in integrity and resilience while pursuing disciplined expansion and thoughtful innovation.

Building the Right Way
At the core of RSM’s approach is a commitment to BUILD RIGHT™, a philosophy centered on stewardship, accountability, and long-term value creation. In a rapidly changing environment, that commitment provides stability for partners and a framework for growth that endures.

Looking Ahead
Twenty years in, RSM remains focused on strategic evolution. As the industry continues to shift, the company’s priority is clear: advocate with intention, execute with discipline, and position brands for lasting success.

Eboni Martin, Associate Director Professional & OTC

BUILD RIGHT™:
The Culture That Drives Results

Why We Created a Different Standard for Growth

At Results, BUILD RIGHT™ is more than a framework. It is a reflection of how we believe business should be done.

After decades navigating retail growth, brand expansion, operational challenges, and shifting consumer expectations, we’ve learned that how a business grows matters just as much as how fast it grows.

BUILD RIGHT represents a philosophy grounded in integrity, accountability, disciplined execution, and long-term partnership. A belief that sustainable success is not created by chasing growth at any cost, but by making the right decisions for the business, the brand, the retailer, and the consumer at every stage of the journey.

Over time, we’ve seen that the strongest brands are rarely built through momentum alone. They are built through disciplined decisions made consistently over time.

In today’s environment, companies are often encouraged to move faster, launch faster, scale faster, and expand faster. And while speed can absolutely be an advantage, speed alone is not a strategy.

Growth without infrastructure creates instability. Retail without readiness creates friction. And short-term wins without long-term thinking rarely build enduring businesses.

BUILD RIGHT was created to reflect a different standard. One rooted in stewardship rather than transactions. Partnership rather than performance. And thoughtful, commercially-sound decision-making rather than reactive execution.

Because at Results, we do not see ourselves simply as a sales organization. We operate with the mindset of owners. That means understanding the full ecosystem surrounding a brand—not just how to place products, but how to position businesses for long-term success. It means balancing opportunity with readiness. Knowing when to accelerate and when to strengthen foundations first. Protecting relationships. Honoring commitments. Advocating fiercely. And making recommendations based on what is best for the business—not simply what moves fastest in the moment.

BUILD RIGHT guides how we think, how we advise, how we partner, and how we define success.

It reflects the principles we believe strong businesses require:

  • Build With Integrity – Create foundations rooted in trust, clarity, and accountability.
  • Unlock & Uncover – Seek deeper insight before prescribing solutions.
  • Invest Like Owners – Approach decisions with stewardship, responsibility, and long-term thinking.
  • Lead With Insight – Combine experience, intelligence, and perspective to guide action.
  • Deliver with Discipline – Execute consistently, thoughtfully, and with operational rigor.
  • Retail With Rigor – Treat retail growth as a strategic business function—not a guessing game.
  • Impact with Intention – Ensure every action serves a clear purpose and measurable outcome.
  • Grow Accountably – Pursue growth responsibly, sustainably, and transparently.
  • Honor Our Partners – Build relationships rooted in mutual respect and shared success.
  • Tenaciously Advocate – Show up fully for the brands, businesses, and partners we serve.

BUILD RIGHT is not about perfection. It is about intentionality.

Because in today’s environment, growth alone is no longer enough. Investors want durability. Retailers want reliability. Consumers want authenticity. And founders need partners who understand how to navigate all three simultaneously.

That requires more than ambition. It requires structure. Perspective. Discipline. And trust.

Because in the end, the businesses that endure are rarely the ones built fastest. They are the ones built right.

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LADIES OF VIRTUE: Empowering Black Girls for 15 Years

Celebrating 15 Years of Empowering Black Girls through Mentorship, Leadership and Community Impact

For 15 years, Ladies of Virtue has been rooted in one powerful belief: Strong leadership is built on strong character.

Founded in Chicago by CEO and founder Jamila Trimuel, the organization prepares Black girls ages 9 to 24 to succeed academically, professionally and personally while cultivating confidence, purpose and civic leadership.

As it marks its 15th anniversary, the organization is launching “The Year of Virtue,” a yearlong initiative celebrating its impact and expanding its reach beyond Chicago. LOV Day, traditionally held during Black History Month and Valentine’s Day, will go national for the first time through partnerships in Washington, D.C., and Atlanta, bringing its focus on self-love, affirmation and community care to more girls across the country.

Trimuel said mentorship plays a critical role in supporting girls, particularly those who may lack consistent guidance.

“I really look at mentoring as a way to stand in the gap for girls who may not have positive role models in their lives,” she said. “Even if they do, we help serve as that village by providing resources and opportunities they need to succeed.”

The organization’s impact continues to grow across Chicago through mentorship and community outreach. In 2025, Ladies of Virtue served more than 3,000 women and girls. Of those, 643 participated directly in mentoring and leadership development programs, while nearly 2,400 others were reached through broader community initiatives.

With 34 programs across 24 sites, the organization has built a network of support that produces measurable outcomes. All participants were accepted into four-year colleges or universities, and 94% secured internships or employment.

Trimuel said the organization focuses on three core areas: character development, career readiness and civic engagement. Participants take on leadership roles in their schools and communities, serve as ambassadors, speak publicly and contribute to advisory councils.

“We’re providing our girls with opportunities where they may not have had before to step outside of their comfort zone,” she said.

She also emphasized the importance of addressing the unique challenges Black girls face, particularly at the intersection of race and gender.

“Research shows Black girls are often perceived as needing less nurturing and support than their peers,” Trimuel said. “That perception is disheartening, because we know it’s not reality.”

The organization’s long-term impact is reflected in the success of its participants. Dr. Deidra L. Bibbs, one of the program’s earliest participants, is now the first in her family to earn a Ph.D. in school psychology. After being introduced to the field through mentorship, she now gives back by co-leading an advocacy initiative focused on restorative practices in Chicago Public Schools.

Brittany Taylor, now a program manager, has been involved with the organization for more than a decade, beginning as a volunteer. She now oversees programming, including the Saturday Institute and summer initiatives designed to prepare participants for academic and professional success.

Programs such as the Power to the Professional Boot Camp help high school students develop skills in networking, interviewing and workplace etiquette. The organization also prioritizes summer employment for girls ages 16 and older.

Another initiative, Beautiful During the Summertime, introduces participants to STEM — science, technology, engineering and mathematics — careers through hands-on learning experiences and exposure to professionals in various fields.

“Exposure is key,” Taylor said. “You can’t become what you haven’t seen.”

For participants, Ladies of Virtue offers more than mentorship — it provides a sense of community. High school senior Lexi Turner said the program helped her overcome shyness and build confidence in public speaking and leadership.

“It’s like a strong sisterhood,” Turner said. “I went from barely speaking to now doing interviews and leading in my school.”

Participants also benefit from safe spaces that encourage open conversations about mental health, relationships and personal challenges. Summer Field said the program has helped her grow by surrounding her with strong, confident women who push her to step outside her comfort zone.

“I’m surrounded by confident women who inspire me every day,” Field said. “They’ve shown me that I can achieve anything I set my mind to.”

As Ladies of Virtue marks 15 years, its impact continues to extend beyond mentorship, shaping future leaders, strengthening communities and creating lasting opportunities for Black girls to thrive.

15 Years