Behind The RESULTS

Elsie Cardell
Chief Sales Strategist and Distribution Expert

Elsie Cardell has created and grown global, multimillion-dollar lines of businesses in the consumer products industry by expanding traditional distribution channels and adapting to ever-evolving consumer shopping habits. She has also collaborated with Fortune 100 Retailers to redesign planograms and reimagined promotional offerings that appeal to a diverse consumer.

Elsie is one of the most trusted and respected leaders in the multicultural beauty industry, having influenced the sales destiny of national and international hair care brands representing in the hundreds of millions in global sales. She has 30 years of experience in strategic sales leadership with some of the world's leading beauty & multicultural companies.

Elsie is the Founder & CEO of Results Sales & Marketing LLC, a premier sales management company that supports small to midsize manufacturers providing a 360 view of the commercial business yielding key insights. Elsie also formerly owned an international hair care company that she has since sold. She has a reputation as a “doer” who produces measurable results with integrity, passion, and fortitude. Her influence with clients and customers is unmatched. She is known for leaving a positive impact on the brands, companies, and teams she engages.

When she is not negotiating multimillion-dollar distribution deals, Elsie is known as a personal encourager and motivator. She is a mentor to many young people providing counsel, guidance, and direction, affectionately referred to as “AuntiE™” sharing her world-famous “Elsie’Isms™”. She authored Inspirationally Speaking by Elsie a series of magazine inserts designed to Encourage, Motivate, and Inspire. Elsie’s “Believe and Receive” – Weekly Inspirations for Daily Activation talk airs on the FM Omni Channel 95.1 Chicago nationally and in over 100 countries. She is a requested speaker worldwide.

Elsie supports The Barbara Bates Foundation, is a founding board member of Global Beauty Alliance, is Board President of Ladies of Virtue, Board Member of the FM Omni Channel and the Parkshore Cooperative. She is a member of Delta Sigma Theta Sorority Inc., National Association of Professional Women, Professional Beauty Association, Cosmetic Executive Women, Fellowship MB Church Chicago, and founder of a professional women’s monthly Bible study.

She has been recognized by Who’s Who of Chicago, Salon Sense Outstanding Sales & Marketing Executive, DHC Beauty Vanguard Award Recipient, Ladies of Virtue 2017 Leading with Virtue Honoree, and featured in Rolling Out Magazine. Elsie Cardell is an intoxicating blend of down-home diva meets global travel maven and everyone's favorite Auntie all wrapped up in one. Born and raised in Chattanooga TN, with Chicago, NYC, and Atlanta as the defining influences in her career, personal style, and enduring friendships.

Elsie has conquered entrepreneurship, corporate executiveship, and business ownership with her signature style, grace, bravado, and humility. Beloved in all her circles, Elsie is consistent in this: you always know what is on her mind. Known for her iconic Elsie’Isms like "Believe and receive or doubt and be without", once you meet her, she is not one you will soon forget, and once you hear her, she is one you will always remember.

Elsie resides in Chicago, IL and Atlanta, GA.

April Singleton is a forward-thinking business professional with a proven ability to get the job done. A management and business solutions dynamo with more than 25 years of experience within the corporate environment helping companies develop and execute strategies and initiatives, operational turn-around, program development & corporate solutions, recruitment & management, logistics, promotions and budgeting.

April holds an MBA with focus in Human Resources from Roosevelt University and a BBA with a concentration in Accounting and International Business as well as a professional license in real estate. Over the past 20 years April as owned and operated a professional services company with focus in Management, Operations and Accounting specializing in filling voids within organizations removing much of the overhead, infrastructure, geographical restrictions and commitment of fully loaded employees while imparting diversity of function, flexibility, growth and exposure.

With over two decades of varied experience both B2B and B2C, working for top companies and organizations like L’Oreal USA, City of Chicago, Walgreens, BMO and Jones Lang LaSalle, April, as COO provides superior organizational leadership and process leadership for the team of Results Sales & Marketing LLC supporting manufacturers in varied domestic and international distribution networks and channels. April imparts an unparalleled commitment to client satisfaction and distinction in service and ensures an unsurpassed client experience working to connect and foster mutually profitable and successful relationships.

April actively supports the Woodlawn Community Food Pantry (in partnership with the Greater Chicago Food Depository) providing food and resources to families and individuals in the fight against food insecurity. April was the recipient of the 2025 Margot L. Pritzker, Making a Difference Award presented by The Woodlawn Food Security Health & Human Services Project and the 2020 Compassion in Action Award presented by the Catholic Charities Archdiocese of Chicago. April firmly believes that “The most successful people are those who have mastered the art of change”.

April Singleton – committed to delivering Above Average Results!

As a certified online business manager (OBM), Erica Bell, is the consummate professional, bringing 30 years of experience, expertise, and a proven track record in building and managing operational infrastructures and providing advanced administrative support.

From corporations to media outlets and media personalities, to faith-based ministries and non-profit organizations and clients that span the information technological highways and pathways. Through virtual assistance, she creates organizational solutions, designs operational plans, and provides services that are seamless and uninterrupted.

Jameelah has been with the organization since October 2013, progressing through a series of increasingly senior roles within Business Development and Retail strategy. She began her career as a Business Development Coordinator, where she built a strong foundation in account support, cross-functional collaboration, and growth initiatives. She was subsequently promoted to Business Development Manager, taking on expanded responsibilities for account management, strategic planning, and revenue growth.

As her scope and impact grew, she advanced to Lead Senior Business Manager, leading high-impact initiatives, mentoring team members, and driving strategic partnerships across key accounts. Today, she serves as Associate Director of Retail, Dollar, and Discount, where she oversees strategy and execution for value-driven retail channels, focusing on sustainable growth, customer partnerships, and market expansion.

Throughout her tenure, she has demonstrated a consistent track record of leadership, adaptability, and results-driven performance, contributing to long-term business success while evolving alongside the organization.

Eboni Martin is a Lead Senior Business Manager responsible for driving strategic growth and account leadership for brands across the Professional and OTC channels. With over a decade of experience at Results, she focuses on expanding distribution, strengthening retail execution, and managing key partnerships that support long-term, sustainable growth.

With a foundation in retail leadership and merchandising, Eboni brings a clear understanding of how brands succeed in professional and OTC environments—from shelf strategy to in-store execution. Her approach balances disciplined execution with strong relationship management, allowing her to align brand objectives with retailer priorities while delivering measurable results.

Known for her high standards, attention to detail, and collaborative leadership style, Eboni is trusted by clients and partners to execute with consistency, integrity, and impact. Outside of work, Eboni values community engagement and brings the same level of care and commitment to service that defines her professional approach.

Natarsha J. Wilson is a results-driven beauty industry executive with more than 30 years of experience in hair care, beauty, and multicultural marketing. She began her career in the 1980s as a Sales Manager with Theons Nail Polish, developing accounts with local OTC retailers and Rich’s Department Stores through product education, training, and sales incentive programs.

Her career accelerated when she was recruited to Soft Sheen Products as part of its inaugural Professional Merchandisers Program. Over the next three decades, Natarsha built regional, national, and global expertise working with Fortune 500 companies such as Procter & Gamble/Clairol, as well as leading independent brands including Redken Laboratories, Soft Sheen Products, and Bronner Brothers.

Known for driving consistent growth, she has increased sales and revenue by an average of 30% over the past 25+ years. Her strengths include brand development, sales strategy, retail execution, and merchandising, supported by a proven ability to build strong internal and external partnerships that fuel sustainable brand growth.

Beyond her professional achievements, Natarsha is deeply committed to service and community engagement. She volunteers with various Breast Cancer Initiatives and Hosea Feed the Homeless, serves as Block Captain for the Sylvan Hills Community, and actively supports multiple initiatives at Word of Faith Family Worship Center in metro Atlanta. She has also completed professional training through The Global Coaching Institute in Life/Work Coaching.

My sales journey in the Ethnic Industry started in 1980 with Pro-line, a little-known company out of Carson, California. The Pro-line company became innovators of the Ethnic Industry by creating unique products for people of color. Not only were their chemical formulations different, but the product packaging was unique from their competitors.

During those early years, teaching was minimal, so on-the-job training was the norm. Therefore, my background in retail management made me a perfect fit for Pro-line. Moreover as a salesperson, my skills improved and resulted in the “never quit” attitude I have today.

Accomplishments
Pro-line Corporation — Salesman of The Year: 1.9M
Sunbelt Sales & Marketing — Top Performer 4.5M

Advantage Sales Company
Company starting date: January 5th 1987
Calvin Crosby: Owner
Independent Broker representing Carson Products: 6.0M, Scientific Research 3.5M, Imperial Dax Inc. 1.2M, Lustrasilk Inc. 1.5M, African Pride 600,000.

Current Sales Organization: Result Sales & Marketing Inc.
Broker Representation: McBride Research Laboratories, Inc.; TGIN Products Company

Expertise: OTC Sales
A. Developing client relationships
B. To gain and listen to the client needs
C. Understanding client distribution channels
D. Developing promotional strategies for the manufacturers we represent to add value making each manufacturer we represent profitable.

A results-driven Business Manager with 4+ years of experience in B2B relationship management, specializing in retail and OTC channels. She combines expertise in business development and account management with deep product knowledge and a passion for beauty to deliver strategic solutions that empower brands. Skilled in scaling projects and implementing best practices. Lindsey is known for her attention to detail and commitment to excellence, consistently achieving impactful results.

I've been with Results Sales and Marketing since 2022. I graduated from the University of Arkansas with a Bachelor of Science in International Business Administration and a minor in Spanish. I am still very active in my alma mater and volunteer as a mentor in various clubs on campus. Giving back to the communities that nourished me is one of my top priorities outside of work. Prior to working with Results, I worked with Amazon, so I have a solutions-oriented mindset and highly value data driven insights.

As an Account Manager, I oversee multiple client accounts across various national retailers, using data analytics to manage and grow each business effectively. My responsibilities include identifying new opportunities for brand growth, tailoring strategies to each client's unique goals, and ensuring every client receives personalized, high-priority support.

I truly feel like a valued team member as part of a supportive, forward-thinking team at Results. No two days are the same and it is so rewarding to be in an industry that directly impacts me and where I can see the fruits of my labor as a consumer and with my clients. I am constantly learning and being challenged to grow professionally and personally. I’m proud to work in such an inclusive space alongside a team of highly skilled and effective people. Being part of a company with such caliber pushes me to be better every day, and it’s motivating to know I’m contributing to a team of this level.

Tracey Smith has over 30 years experiences using data analysis to solve practical business problems for medium and large companies. Ms. Smith holds degrees in Applied Mathematics, Mechanical Engineering and Business from well-recognized universities in Canada and the U.S. Her career spans the areas of mechanical engineering, supply chain and human resources. Prior to forming Numerical Insights LLC, Ms. Smith led global strategic initiatives for FedEx Express World Headquarters, process improvement projects in supply chain and mathematical simulation creation for an automotive company. She also is a Certified Professional in Supply Management (CPSM) through the institute for Supply Management.

Global Market Expansion Strategist | Brand Builder | Revenue Accelerator

Eunice Opoku builds markets from scratch and scales brands into global revenue engines.

With 20+ years in the Health & Beauty industry, she has launched and expanded consumer brands across 78 countries and six regions. She specializes in cracking high-barrier markets, securing powerful retail partnerships, and turning bold growth goals into measurable results.

She doesn’t just create strategy decks. She builds traction.

Results That Speak
1. Developed 65 untapped markets across emerging and mature economies
2. Scaled an international styling brand from zero to 35% of total company revenue
3. Generated $5M+ in African regional sales within four years
4. Increased domestic revenue by 10% through strategic brand repositioning
5. Managed and optimized $3M+ annual marketing and sales budgets

Retail Wins That Drive Visibility
Eunice has secured placements with leading UK retail giants including Boots, Superdrug, Sainsbury's, Tesco, ASOS, Lookfantastic, and led negotiations that placed 15 branded SKUs inside Asda.

She also structured a high-impact regional distribution partnership with the Mahmood Saeed Group, expanding product presence across 76 branded stores throughout Saudi Arabia, Kuwait, Qatar, and the UAE.

How She Works
1. Eunice partners directly with founders and executive teams to:
2. Design and execute market entry strategies
3. Secure retail and distribution agreements
4. Build scalable multi-channel sales systems
5. Align brand positioning with commercial performance
6. Develop and energize high-performing sales teams

She combines big-picture thinking with boots-on-the-ground execution. She negotiates the deal, builds the infrastructure, trains the team, and drives the momentum until growth sticks.

Signature Statement:
She turns ambitious brands into international market leaders.

Call to Action:
Ready to expand into your next market? Let’s build your global growth strategy.